What if you have a burning desire to see change happen but no one supports you?   What happens if you are passionate about something that you believe will make a difference, but no one wants to listen to you?  Sometimes it is lonely to stick to and shout about your different viewpoint.  

 Strong self belief,  determination to succeed, energy and an agile mind will all help.   Mental resilience or  ‘bounce back-ability’ is a secret ingredient of success.

Jamie Oliver a 34 year old chef from Essex, UK takes on the USA to argue that adding sugar to fresh milk drinks served to their children at  school  is a deadly choice.   It is a valid argument so why is he not inspiring people to change?  

 Jamie demonstrated his point in a dramatic and shocking way by filling a bus with the sugar that is being used in American schoolchildren’s milk – but why didn’t this make a huge impact?

Jamie, you need to win hearts and minds and use ‘whole brain’ arguments to engage everyone.   Your argument comes from the right side of the brain but it is only part of the whole picture.  You deserve to succeed as your message is powerful and will save many children’s lives,  but sadly changing behaviours and mindsets takes more than passion.